The method said, “Spot method” is in the television shopping. This method will be done with the thing of the method of introducing the commodity with the spot frame in about 1?3 minute. It seems to assume communication satellite broadcasting to be the main and to have introduced the commodity now before though there was considerably sales because it was broadcast at the prime time of the ground wave, too. When the television shopping is done by the spot method in communication satellite broadcasting, the advantage includes the point said that it can pinch expenses because the medium expense is cheap. When the commodity doesn’t sell, the disadvantage that becomes an exaggerated cost is enumerated because it confronts and the spot output cost hangs by contraries. However, there is an advantage said that there is a possibility of the occurrence of the reaction in the timing of something among those even if the reaction of first few times is bad and relating to the profit because the same commodity is broadcast only once it and many times repeatedly as for broadcasting. Therefore, it comes to relate it to the hefty profit if the reaction goes out well. However, I think that the person who wants to see CM of the mail order and is looking is in the minority when making it to the viewer side. It saw somehow and it was anxious. The thing that assumes coming to hope in seeing several times and is attracted seems to be abundant, and such people who buy it in the shopping binge are consumer of the main first though not wanted. Such a spot method can be said that similar feeling to the commercial thrown because of the ground wave. Therefore, the thing said that it will not understand range of customers easily is enumerated.
