I think that naturally, there is a criticism for the television shopping though what is thought to be so. When it is this, I think it is steady so much with CM though there seems to be a criticism that means whether very saying as sparing the program time for a certain specific commodity and the advertisement aiming at the whole country, too though might a minority opinion. Especially, being seemed to be critical in the television shopping trows [dato] of an exaggerated advertisement. For instance, the telop to draw attention by the advertisement such as the medicines that flow by CM flows. This seems to have come for the telop to flow as measures that the thing that an exaggerated advertisement overheated too much because of the advertisement to health food and the cosmeceutical product and warning was put out by the Ministry of Health, Labour and Welfare etc. doesn’t become exaggerated advertising seeming to have abounded. The effect and the effect seem to be forbidden to be advertised to the thing that the examination of the Ministry of Health, Labour and Welfare doesn’t pass by Pharmaceutical Affairs Act in the medicine etc.Do not say, “Become thin absolutely” and “This sickness recovers absolutely”. Therefore, throwing the telop said, “It is an individual impression, and not a thing to guarantee the effect and the effect on the commodity” when the scene that explains the commodity in the television shopping, tries by someone, and has gotten good results flows seems to have increased. The impression of ..cannot confirmation.. [ikarakoso] , television shopping is considerably attached to importance for the hand actually. I think such an exaggerated advertisement etc. to never go.