Tag Archive: method


Method of television shopping【 infomercial method 】



The method said, “Infomercial method” is in the television shopping. It becomes the television shopping of the type said that it will introduce one commodity many times repeatedly many times. Only it explains a specific commodity in detail, and once in one program, and the strong impression is planted on the consumer side by the thing explains many times repeatedly and it is possible to put it. Sales have been greatly increased by such an effect of psychology, too. Is the television shopping programs of such a method 30 minutes in midnight in Japan?The thing broadcast in about one hour is abundant. The advantage on the trader side broadcast by the frame at such midnight includes the thing said that the thing and the output cost said that the medium expense is cheap will be suppressed a little. Moreover, when the mail order program of the United States is broadcast, it becomes an image from which most of the content is made in the United States. It will be able to be said that it is slightly, a price explanation of the commodity, and it is a part concerning dubbing that edits in Japan. It will be able to be said the advantage to which such a thing can also suppress the output cost. However, it is not only an advantage. Naturally, there is a disadvantage, too. The person who is looking at the program is limited when broadcast by the frame at midnight. The disadvantage said that the clientele will bias is enumerated. Therefore, it is necessary to choose the introduced commodity. In addition, it is in the belt at midnight when it introduces a new thing every time. The thing done in a major company is abundant. The introduction method is different introduce it besides this in the middle of the variety show depending on the sponsor.

Method of television shopping【 caravan method 】



The method said, “Caravan method” is in the television shopping. Having to indicate the thing of the method called a support type, and is shopping for the television of the outline said no limit in that to the commodity, the introduction of two or more commodities, and purchase at the broadcasting time of the time of a certain extent (for instance, one hour). Your two and a half minutes against mostly one commodity?It introduces time for about four minutes putting it. The program of the same content seems to flow continuously during about 1?2 month when producing a program once. The company that wants to introduce the commodity seems to be shape to pay many millions of place in money said support money to the company that plans the program of the television shopping and to introduce the commodity. It seems to call the form that flows for a certain period with the same program continuously a caravan method. The advantage in which it introduces the commodity by such a method includes the advantage said that risks are far fewer to do even the sales act for myself making the television shopping program for myself. There is an advantage said that it will do all all arrangements concerning the program (studio, talent, and project, etc.) by paying support money, too.
As the method of the television shopping, it is, and there is a thing that is called that it is an infomercial method besides this with such a caravan method and the spot method, too. It will only have to be able to be thought the version with little number of introduction commodities in the shortened version of the caravan method. It might be a basic thing to plant, to put, and to buy the impression of the commodity by the thing introduces continuously repeating the same commodity to shop the television.

Method of television shopping【 spot method 】



The method said, “Spot method” is in the television shopping. This method will be done with the thing of the method of introducing the commodity with the spot frame in about 1?3 minute. It seems to assume communication satellite broadcasting to be the main and to have introduced the commodity now before though there was considerably sales because it was broadcast at the prime time of the ground wave, too. When the television shopping is done by the spot method in communication satellite broadcasting, the advantage includes the point said that it can pinch expenses because the medium expense is cheap. When the commodity doesn’t sell, the disadvantage that becomes an exaggerated cost is enumerated because it confronts and the spot output cost hangs by contraries. However, there is an advantage said that there is a possibility of the occurrence of the reaction in the timing of something among those even if the reaction of first few times is bad and relating to the profit because the same commodity is broadcast only once it and many times repeatedly as for broadcasting. Therefore, it comes to relate it to the hefty profit if the reaction goes out well. However, I think that the person who wants to see CM of the mail order and is looking is in the minority when making it to the viewer side. It saw somehow and it was anxious. The thing that assumes coming to hope in seeing several times and is attracted seems to be abundant, and such people who buy it in the shopping binge are consumer of the main first though not wanted. Such a spot method can be said that similar feeling to the commercial thrown because of the ground wave. Therefore, the thing said that it will not understand range of customers easily is enumerated.

  • メタ情報

  • Powered by WordPress | Theme: Motion by 85ideas.
    [ Back to top ]